5 Ways to Make Your Email Signature Stand Out.
1. The average email signature looks like technical text.
Are you average? Aren’t you supposed to show off your creative skills? This is another opportunity for a positive, professional first impression. Your signature shouldn’t blend with your email body. Break it up with colour, and format your text so you have bolds and different type sizes. Break up the monotony of boring technical-looking signatures.
2. The images and graphics in your signature shouldn’t be attachments.
Don’t embed your images, serve them as a webpage. We use our company’s Google Drive to serve our images. Your email will load faster and won’t contain any attachments (ghost attachments). Your portfolio can be a link to a site or to a downloadable PDF, without filling up the agency’s inbox.
<A href=”http://studio63.ca”><IMG border=0 src=”https://drive.google.com/uc?export=download&id=1OOUyqueqm6xaqgxk8O5YHjBCWV0eo4K_“></a>
3. A profile photo creates a personal touchpoint.
You aren’t an email address. You are a person. We are more likely to reply to a person than to a gmail account. Use the same profile image in all touchpoints of your portfolio and personal brand.
4. Build your brand.
Your signature, your portfolio, your website should be consistent. Make sure to use the same typeface and colours throughout. If your work has the same look and feel, it will be more memorable. Your email signature will be the hardest to comply with this consistency as you can only choose a very limited set of fonts. If you want to make sure it’s exact. Use a transparent image as your contact text and links.
5. Your personal assistant.
My personal clients would always ask me to design their websites. They were always concerned with how the website looked. My concern and also my first question for them would be “what do you want your website to do for your company?” You don’t just have a website for the sake of having a website. It’s an employee. Make it work for you. Just like your signature in your email. Make sure it contains links to your website, pdf portfolio etc. Make sure the links work!